Self-publishing is the process by which an author independently publishes and distributes their books without involving a traditional publishing house. In self-publishing, the author takes on the roles and responsibilities traditionally handled by publishing housess. This approach provides authors with greater control over their work and a more direct route to getting their books into the hands of readers.

Self book publishing offers numerous benefits, including complete creative control, higher royalty rates, faster time to market, and the ability to publish on your own schedule. Authors can choose their pricing, cover design, and distribution channels. It also allows direct engagement with readers, giving full ownership of rights and profits.

Advertising and promotions on Amazon, Google, and Apple are essential strategies for boosting book visibility, discoverability, and sales in a competitive digital marketplace.

Amazon KDP Books
Amazon offers highly targeted advertising tools such as Sponsored Products, Lockscreen Ads for Kindle, and Amazon Marketing Services, allowing authors and publishers to reach readers directly where they shop.

Google Play Books
Google enables promotion through Search, Display, YouTube, and Gmail, helping drive traffic to book landing pages, online stores, or author websites. With powerful targeting features, authors can focus on specific demographics, interests, or search terms.

Apple Books
Apple provides marketing opportunities through pre-orders, curated placements, and promotional banners within the Apple ecosystem, reaching millions of iOS users worldwide.

Leveraging all three platforms allows for a comprehensive promotional strategy, maximizing reach across different reader segments and devices. Effective use of these tools ensures a book stands out and finds its audience.